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What is Beelya?

Beelya (pronounced "beel-yuh") creates and distributes authentic, licensed sports collectibles across social networks and virtual worlds.

Millions of virtual goods are purchased every day. Thanks to the exclusive relationships Beelya has with hundreds of professional athletes and celebrities, exciting and valuable sports collectibles have entered the marketplace. More

Who's on Beelya?

All-star athletes, current and future hall of famers, celebrities, t.v. personalities – they’re already part of the Beelya network.

Need a few examples? How about New York Jet Brett Favre. Or racecar driver Denny Hamlin. Or Seattle Mariners pitcher Felix Hernandez. Or All-Pro kicker Rob Bironas (pictured, right).

We're adding more names to Beelya all the time. If your favorites aren’t here today, they will be soon. More

"The Next Big Thing"

What's the big deal about virtual goods?

According to industry experts, virtual goods are big business, and growing quickly:

Virtual goods is a $1.5 billion industry.
$60 million in virtual goods transactions happen every month on Second Life
Facebook generates $35 million annually through sales of virtual goods

This recent article from the Industry Standard points out that brands should be paying more attention to virtual goods because they could change advertising.

What's in a name?

Beelya, pronounced 'beel-yuh', is short for memorabilia.